Power your potential.
Support your cognitive function, mental performance and remain energised, anytime of the day.
Focus Fuel
Created to provide a guilt-free solution for those seeking to enhance productivity and focus.
Focus Fuel offers a natural, effective way to elevate your cognitive abilities without compromising on taste or health.
22 Vitamins + Minerals
3 Powerful Adaptogens
No Caffeine, Sleep Better
Vegan Friendly + Gluten Free
Chocolate Flavour
Sip, Blend or Bake
30 Servings | 30 Productive Days
A formula developed specifically to help the ultra-busy keep up.
What's inside every spoon of Focus Fuel?
Click each ingredient to learn how it contributes to your mental performance.
- Organic Foods
- Vitamins
- Minerals
- Adaptogens
Organic Raw Cacao
Organic Maca
Organic Alkalised Cocoa
Organic Carob
Organic Agave Inulin
Organic Turmeric
Organic Date
Organic Reishi
Organic Lions Mane
Organic Ashwagandha
Vitamin A
Vitamin B1
Vitamin B2
Vitamin B3
Vitamin B5
Vitamin B6
Vitamin B7
Vitamin B9
Vitamin B12
Vitamin C
Vitamin D3
Vitamin E
Vitamin K
Magnesium
Manganese
Pantothenic Acid
Selenium
Chromium
Copper
Zinc
Iron
Molybdenum
Calcium
Iodine
Organic Raw Cacao
Taste: Rich chocolate flavour.
Benefits
- Packed with micronutrients and flavanols, shown to support memory and brain function.
4140mg inside every 10g serving of Focus Fuel.
Organic Maca
Taste: Nutty, earthy, slightly sweet
Benefits
- Rich in adaptogens and micronutrients, maca powder can help regulate the endocrine system, promoting equilibrium in hormone levels. This can lead to improvements in mood, energy levels, brain health and cognitive function.
- In addition to its hormone-balancing properties, maca can enhance athletic performance, improve stamina, and reduce fatigue by increasing oxygen flow to the blood and muscles.
500mg inside every 10g serving of Focus Fuel.
Organic Alkalised Cocoa
Taste: Rich chocolate flavour.
Benefits
- Packed with micronutrients and flavanols, shown to support memory and brain function. Alkalisation is used to reduce the natural bitter taste of cacao.
500mg inside every 10g serving of Focus Fuel.
Organic Carob
Taste: Sweet, fruity, caramel flavour.
Benefits
- A strong source of calcium, vital in maintaining healthy bones and teeth, blood clotting, maintaining a regular heartbeat and a healthy function of the nerves.
500mg inside every 10g serving of Focus Fuel.
Organic Agave Inulin
Taste: Mildly sweet.
Benefits
- Extracted from the agave plant, Agave Inulin serves as a prebiotic, providing nourishment for beneficial gut bacteria, such as Bifidobacteria and Lactobacilli. This promotes a healthy balance of gut flora, which is essential for proper digestion and overall well-being.
1500mg inside every 10g serving of Focus Fuel.
Organic Turmeric
Taste: Fresh and earthy.
Benefits
- Rich in Circumin which is well known for its anti-inflammatory properties, Turmeric has also been shown to help in the management of anxiety and chronic stress.
10mg inside every 10g serving of Focus Fuel.
Organic Date
Taste: Sweet and aromatic.
Benefits
- Naturally anti-inflammatory, high in fibre and polyphenols, dates provide a clean and nutrient dense energy source.
1500mg inside every 10g serving of Focus Fuel.
Organic Reishi
Taste: Tasteless.
Benefit
- Containing copper, zinc, and selenium that are involved in removal of free radicals, Reishi supports the maintenance of the cell membranes, strengthening the immune system making it more capable of fighting off diseases.
- Potent in ganoderic acids, studies show consumption of Reishi support in reducing fatigue and stress, providing a feeling of calm and reducing brain fog.
500mg inside every 10g serving of Focus Fuel.
Organic Lions Mane
Taste: Tasteless
Benefits
- Lion's Mane is a good source of iron and potassium.
- Traditionally used in wellness practices, Lion's Mane is studied for its potential to support cognitive health.
500mg inside every 10g serving of Focus Fuel.
Organic Ashwagandha
Taste: Tastless.
Benefits
- Highly regarded in Ayurvedic medicine for over 4000 years a “magical herb.” Ashwagandha is best known for its restorative effects.
- Recent studies have shown that consumption of Ashwagandha, potent in withanolides, alleviates stress and anxiety by reducing cortisol and increasing serotonin in healthy adults.
100mg inside every 10g serving of Focus Fuel.
Vitamin A
Form: Retinol Acetate
Benefits
- Contributes to normal iron metabolism, maintenance of normal mucous membranes and the process of cell specialisation.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B1
Form: Thiamine
Benefit
- Contributes to normal psychological function and normal function of the heart
30% NRV inside every 10g serving of Focus Fuel
Vitamin B2
Form: Riboflavin
Benefits
- Riboflavin contributes to the reduction of tiredness and fatigue, contributes to normal energy-yielding metabolism and contributes to normal functioning of the nervous system.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B3
Form: Niacin
Benefits
- Niacin contributes to normal psychological function, normal functioning of the nervous system and contributes to the reduction of tiredness and fatigue.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B5
Form: Pantothenate
Benefits
- Contributes to the normal metabolism and to the regulation of hormonal activity.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B6
Form: Pyridoxine
Benefits
- Contributes to the reduction of tiredness and fatigue, normal functioning of the nervous system, normal metabolism and hormonal activity.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B7
Form: Biotin
Benefits
- Normal energy-yielding metabolism and normal macronutrient metabolism.Contributes to the maintenance of normal skin and hair.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B9
Form: Folate (Folic Acid)
Benefits
- Contributes to normal amino acid synthesis, normal blood formation, normal homocysteine metabolism, normal psychological function, normal function of the immune system and a reduction of tiredness and fatigue.
30% NRV inside every 10g serving of Focus Fuel
Vitamin B12
Form: Methylcobalamin
Benefits
- Contributes to energy-yielding metabolism, normal functioning of the nervous system, normal psychological function.
30% NRV inside every 10g serving of Focus Fuel
Vitamin C
Form: Ascorbic Acid
Benefits
- Vitamin C contributes to the normal function of the immune system, to the reduction of tiredness and fatigue and to normal functioning of the nervous system.
30% NRV inside every 10g serving of Focus Fuel
Vitamin D3
Form: Cholecalciferol
Benefits
- Contributes to normal function of the immune system, maintenance of normal bones and teeth and maintenance of normal muscle function.
30% NRV inside every 10g serving of Focus Fuel
Vitamin E
Form: Tocopherol
Benefits
- Vitamin E acts as an antioxidant in the body which contributes to the protection of cells from oxidative stress caused by free radicals.
30% NRV inside every 10g serving of Focus Fuel
Vitamin K
Form: Phytomenadione (K1), Menaquinone-7 (K2).
Benefit
- Contributes to normal blood clotting to the maintenance of normal bones.
30% NRV inside every 10g serving of Focus Fuel
Magnesium
Form: Magnesium Oxide
Benefits
- Magnesium contributes to a reduction of tiredness and fatigue, to electrolyte balance, to normal protein synthesis and to normal functioning of the nervous system.
30% NRV inside every 10g serving of Focus Fuel
Manganese
Form: Trimanganese Citrate Decahydrate
Benefits
- Manganese contributes to normal energy-yielding metabolism, o the protection of cells from oxidative stress and to the normal formation of connective tissue.
30% NRV inside every 10g serving of Focus Fuel
Pantothenic Acid
Form: Calcium Pantothenate
Benefits
- Pantothenic acid contributes to normal energy-yielding metabolism and normal mental performance.
30% NRV inside every 10g serving of Focus Fuel
Selenium
Form: Sodium Selenite
Benefits
- Contributes to the normal function of the immune system, normal thyroid function and to the protection of cells from oxidative stress.
30% NRV inside every 10g serving of Focus Fuel
Chromium
Form: Chromium Chloride Hexahydrate
Benefits
- Chromium contributes to normal macronutrient metabolism and to the maintenance of normal blood glucose levels.
30% NRV inside every 10g serving of Focus Fuel
Copper
Form: Copper Gluconate
Benefits
- Copper contributes to normal energy-yielding metabolism, to the maintenance of normal connective tissues, the normal function of the immune system and to the protection of cells from oxidative stress.
30% NRV inside every 10g serving of Focus Fuel
Zinc
Form: Zinc Citrate Dihydrate
Benefits
- Zinc contributes to o normal protein synthesis, normal metabolism and the normal function of the immune system
30% NRV inside every 10g serving of Focus Fuel
Iron
Form: Ferrous Fumarate
Benefits
- Iron contributes to the reduction of tiredness and fatigue, normal energy-yielding metabolism and normal mental performance.
30% NRV inside every 10g serving of Focus Fuel
Molybdenum
Form: Molybdenum Bisglycinate Chelate
Benefits
- Molybdenum contributes to normal sulphur amino acid metabolism.
30% NRV inside every 10g serving of Focus Fuel
Calcium
Form: Calcium Carbonate and Calcium Malate.
Benefits
- Calcium contributes to the maintenance of bones and to the normal function of the heart.
30% NRV inside every 10g serving of Focus Fuel
Iodine
Form: Iodine
Benefits
- Contributes to the regulation of hormonal activity.
30% NRV inside every 10g serving of Focus Fuel
How do I use Focus Fuel?
Enjoy hot, cold, blended or baked.
Whether mixed simply with your choice of milk, or blended into your protein smoothie, each serving delivers a nourishing and functional boost, without the risk of jitters or energy crashes.
Focus Fuel is flavoured by organic cacao, is naturally caffeine free and can be consumed at any time, making it a versatile addition to your daily routine.
Tip: try in your next pancake mix! 🥞
How can Focus Fuel boost cognition and mental performance?
Focus Fuel contains ingredients that enhance cognitive function and mental performance by supporting neurotransmitter activity, energy metabolism, and brain health.
1
Niacin + Nicotinamide
Several molecular mechanisms are influenced by Niacin + Nicotinamide, types of Vitamin B3.
These compounds are involved in the production of neurotransmitters (like serotonin), which regulate mood, stress response, and sleep, all critical for optimal mental performance.
Niacin particularly helps maintain the myelin sheath, a protective layer around nerve cells, ensuring proper nerve function and communication, reducing brain fog and improving focus.
2
Pyridoxamine
Pyridoxamine, a form of vitamin B6, plays an essential role in supporting cognitive function, focus, and overall mental performance. Involved in the synthesis of key neurotransmitters such as dopamine, serotonin and gamma-aminobutyric acid (GABA), all of which are critical for maintaining a balanced mood, sharp focus, and effective cognitive functioning.
By promoting neurotransmitter balance, pyridoxamine helps regulate brain processes that control attention, mood stability, and mental clarity.
3
Reishi
Adaptogens like reishi can help balance the adrenal system, which regulates the production of stress hormones such as cortisol. By lowering cortisol levels, reishi may reduce the mental cloudiness and distractions caused by stress, enabling clearer thinking and better focus.
Reishi is known to support sleep quality, which is critical for cognitive function, memory consolidation, and sustained attention during the day. Reishi also has neuroprotective properties, supporting brain health and reducing inflammation, which can hinder cognitive performance.
4
Maca
By helping to regulate hormones, maca supports emotional balance and mental clarity, supporting users to manage stress, enhance focus and productivity.
The root is also rich in vital nutrients, such as iron and amino acids, promoting oxygen delivery to the brain and enhancing memory and learning. This unique combination of benefits makes maca root an effective natural ally for boosting productivity and sustaining energy levels without the jitteriness associated with caffeine.
5
Pantothenic Acid
Pantothenic acid is crucial for synthesising coenzyme A, which is involved in the metabolism of carbohydrates, fats, and proteins. This metabolic support provides the brain with a steady supply of energy, helping to prevent mental fatigue and promote sustained concentration.
The vitamin also supports adrenal function, which helps the body manage stress more effectively. Additionally, pantothenic acid is involved in the synthesis of neurotransmitters such as acetylcholine, which are vital for memory and cognitive performance.
Learn More
Focus Fuel FAQs
We care about empowering you with clear information about our formulas to help you make informed wellness decisions. Below are some FAQs on Focus Fuel — click here to read more about ROOH and our science-driven approach to wellness.
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